Avi Kwatra
Vice President, Digital Product Management, ORCHESTRATE
Expertise:
Avi Kwatra is the Vice President of Digital Product Management at EVERSANA, where she leads product strategy and innovation to improve outcomes in healthcare and life sciences.
With nearly 20 years of experience in technology, data, and healthcare, she defines and executes transformative digital strategies and solutions that reimagine Omnichannel engagement and personalized care, positioning the organization at the forefront of innovation in healthcare delivery and patient and HCP experiences.
Avi’s background in computer science, technology management and business gives her a strong foundation to guide products from concept to launch. She has built and led cross-functional teams that deliver AI-driven, data-rich platforms designed to improve performance and user experience.
Known for simplifying complex challenges, Avi turns market needs into practical solutions that drive impact and inspire progress.
Articles by Avi Kwatra
Reimagining Patient Health Experiences: A New Paradigm for Transforming Lives
Traditionally, the healthcare system has approached patient care, especially for those with acute conditions and rare diseases, through a lens of sympathy, problem-solving, and normalization. The focus has often been on identifying deficits and developing tools or treatments that help patients “cope” or “manage” their conditions. While these efforts are well-intentioned, they implicitly reinforce a […]