CASE STUDY | Brand Re-Entry into Crowded & Generic Market

Brand Re-entry into Crowded Market

Client Success Story

the situation

The Situation

  • A pharma company needed to re-establish two brands into very crowded and highly generic markets after 1 year of no promotion
  • Primary goal: Profitability in the first 6 months
  • Secondary goal: Expand field solutions team to a larger footprint in 12 months
the solution

The Solution

  • Recruited 2 District Managers and 20 Reps for the initial launch
  • Developed and conducted home study and live launch meeting
  • Established Product Support Teams for Brands
  • Provided full Operational Support: Recruiting, HR, SFA, Sample Management, Expense Management, Fleet Management, Incentive Compensation, and Online Training
  • Trained two Regional Sales Trainers for continued field support
the results

The Results

  • Brands were profitable within the first 3 months of launch
  • Since re-entry into the market, recruited and trained an additional 3 District Managers and 20 reps in multiple waves to achieve coast-to-coast coverage
  • Prescription volume grew by 700% in a 2 year period
  • Provided training and support for launch of 4 additional brand line extensions, including 4 additional territories for expansion and new District Manager

Prescription volume grew by 700% in a 2 year period

700% Growth

Results Matter.

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