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Create Bolder Strategies
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CASE STUDY | EDUCATION MATTERS
Launch Readiness
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EDUCATION MATTERS
Client Success Story
The Situation
A biopharma manufacturer’s therapy treats UCD (Urea Cycle Disorder)
Patients and caregivers often feel anxious, isolated and uniformed, and are hesitant to “rock the boat” and try a new treatment
Diet dominates the lives of individuals living with UCD
The Solution
Create community connections – website, video, and Facebook page – with information for patients and caregivers
Develop UCD Patient Days – with recipes co-created with a professional chef, dietitians, and CNEs
Educate patients on therapy’s benefits
The Results
21% year-over-year growth in 2017
Q1 2018 sales increase by 12% over the same period the prior year
21% year-over-year growth in 2017
Q1 2018 sales increase by 12% over the same period the prior year
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