Navigating the Not-So-Direct Path to Access – A Pharmacist’s Perspective

Originally published on Drug Channels July 11, 2025

The traditional healthcare system built for yesterday’s healthcare doesn’t serve today’s patients or advanced therapies.

Lindsay Reel, VP of Pharmacy Practice & Specialty at EVERSANA, shares her frontline insights on how Direct-to-Patient (DTP) models are cutting through the complexity. By bypassing intermediaries, manufacturers can offer faster access, transparent pricing, and personalized support while building stronger relationships with patients who expect modern, consumer-grade healthcare experiences.

The pharmaceutical industry faces mounting pressure from government pricing regulations and the need for new solutions. DTP models allow companies to address these challenges while meeting the growing consumer preference for direct purchasing. This isn’t just home delivery, it’s a reimagined, fully connected ecosystem that gives manufacturers control over the access journey while creating seamless, personalized experiences for patients.

From a pharmacist’s perspective, DTP simplifies the provider’s role by eliminating paperwork backlogs and prolonged back-and-forth with call centers. Once a prescription is written, the digital pharmacy handles benefits verification, affordability facilitation, fulfillment management, and adherence support—all while providing real-time data and insights to manufacturers. This represents a fundamental shift toward patient-centric commercialization that prioritizes transparency, efficiency and direct engagement.

How do Direct-to-Patient models transform healthcare access?

• Eliminate middlemen to reduce costs and improve efficiency
• Provide benefit transparency and cash-pay options
• Enable same-day shipping and scheduled refills
• Offer adherence reminders and refill coordination
• Deliver real-time inventory visibility and on-demand clinical support
• Allow manufacturers to understand patient coverage, choice, and adherence directly

Ready to Transform Patient Access?

Download the full article to discover how Direct-to-Patient models are revolutionizing healthcare commercialization and creating better outcomes for patients, providers and manufacturers.