Susan Beach BSN, MBA
Senior Vice President, Deployment Solutions Strategy
Expertise:
Susan is a strategic commercial leader with nearly 30 years of experience in the life sciences industry including sales leadership, marketing, and commercial effectiveness. She understands the complexities of executing commercial strategies in today’s healthcare environment.
Over her career, Susan has designed, launched and managed nearly 60 highly successful customer facing teams across sales, medical and market access.
Currently, at EVERSANA Susan collaborates with our clients transforming their vision and objectives into actions to drive results.
Articles by Susan Beach BSN, MBA
The Future of Pharmaceutical Deployment
The ground is shifting beneath the feet of the pharmaceutical industry. The long-standing formula for commercial success used to include building massive, dedicated sales forces. Now, it has become a liability in an era of patent cliffs, cost pressures, and a pipeline focused on high-science therapies. As companies rethink their entire commercial model, the demand for outsourcing […]
The Strategic Advantage: Why a Vendor-Neutral Approach is Key to PV Success
When implementing a new pharmacovigilance system, the greatest threat isn’t a technical glitch, but the inherent bias that comes with a vendor-led solution. This subtle conflict of interest often results in a system designed for the vendor’s benefit, not your long-term business and regulatory needs. The biggest risk isn’t always technical, it’s bias. Often organizations step into vendor led implementations that […]