Expertise

A strategic leader with over 25 years of expertise in medical communications and marketing, Laurie is a dynamic force at EVERSANA INTOUCH, where she spearheads strategic planning with a significant focus on hematology and oncology.

Her collaborative spirit shines as she partners closely with internal teams and clients within these and other therapeutic areas, crafting innovative strategies to drive success. Laurie’s deep enthusiasm for the science behind the products she supports has earned her the proud title of “science geek.”

Particularly drawn to therapeutic areas with significant unmet needs, she has been instrumental in launching groundbreaking therapies, notably within hematology and oncology, as well as HIV. Throughout her extensive career, Laurie has been deeply involved in pre-commercial and launch efforts, including building brand foundations, developing campaigns, leading Advisory Board activities, conducting speaker training, identifying and engaging KOLs, overseeing medical education, and planning publications.

Her unwavering passion for improving the lives of individuals facing challenging conditions fuels her work, driving her dedication and expertise to make a meaningful impact every day.