Faruk Capan
Chief Innovation Officer & Chief Executive Officer, EVERSANA INTOUCH
Expertise:
Faruk is EVERSANA’s Chief Innovation Officer and the Chief Executive Officer of EVERSANA INTOUCH, the best-in-class full-service marketing and creative agency of more than 1,500 employees globally that joined EVERSANA in December 2021. Faruk leads the Intouch Group team to drive next-generation ideas and strategies for clients across the pharmaceutical industry. He is a graduate of Marmara University and holds a Master of Business Administration from the University of Central Missouri.
Articles by Faruk Capan
Why Humans Must Be Part of the Bigger AI Picture
As AI reshapes how work gets done across industries, all organizations including life sciences are being challenged to balance speed, scale, and innovation with something equally critical: trust. Faruk Capan, Chief Innovation Officer at EVERSANA, explores why human expertise must remain central to how AI is applied in healthcare not as a safeguard, but as […]
You Can Build AI In House.
But Should You?
AI is no longer an experiment in pharma. It is an executive mandate tied to growth, efficiency and competitive advantage. Most large pharmaceutical organizations have already committed to investing. The harder question is how to translate that investment into measurable commercial impact without creating more risk, cost or complexity. The challenge leaders face Building AI […]
Why Our AI Agency Is So Much More Than ChatGPT for Life Sciences Marketing
AI is everywhere. We can generate emails, social posts, videos and research in seconds. But as Faruk Capan explains in his PM360 article, life sciences marketing requires more than a simple AI tool. It requires speed, compliance, security and human expertise working together. AI alone isn’t enough for pharma Campaigns in life sciences take time, and every delay affects patients. Tools like ChatGPT are […]
No More Waiting: What the C-Suite Should Demand from an “AI Agency”
For C-suite leaders, the pressure to deliver speed, compliance and precision has never been greater, but most operating models are still built for a slower, manual era. Recent agency consolidations have exposed cracks in the system, leaving brands vulnerable to delays and uncertainty, right when velocity and stability matter most. Faruk Capan’s latest point of […]
Reimagining Pharma Commercialization with AI Agents
AI isn’t just a tool—it’s a team member. That’s the bold vision that my colleague, Scott Snyder, Chief Digital Officer at EVERSANA, shared in a recent interview with pharmaphorum. Scott’s interview does a great job highlighting how AI agents present countless opportunities to transform pharma commercialization—from accelerating launch timelines to reshaping workforce roles. The article […]
Rewriting the Rules of Pharma Commercialization: Why the AI Agency Is the Catalyst Life Sciences Has Been Waiting For
Scientific innovation is accelerating. But commercialization? It’s stuck in the past — fragmented, reactive and increasingly unsustainable. Learn why the AI Agency is the catalyst life sciences commercialization has been waiting for in this POV. Faruk Capan, Chief Innovation Officer at EVERSANA, lays out a bold new vision for life sciences leaders: a future powered by agentic […]
Future-Proofing Demands Proof: How Innovators Are Transforming Pharma Commercialization
In the fast-evolving landscape of pharmaceuticals, staying ahead demands more than just adapting to today’s challenges – it requires pioneering the future. Introducing intentional innovation, the sweet spot where blue-sky imagination meets on-the-ground effort. It’s being able to not only ideate, but to actually accomplish the groundbreaking “firsts”. Much of the conversation about innovation focuses on […]