Client Success Story

the situation

The Situation

  • A leading manufacturer of a pharmacy-based prescription is experiencing a high abandonment rate
  • Physicians’ ongoing loyalty is a concern
  • Increasingly prevalent high deductible health plans present a financial barrier
the solution

The Solution

  • Conduct an analysis of price points, deductibles and abandonment
  • Based on data, triple the copay cap, making it more affordable for patients
the results

The Results

  • Increased claim value, up 1,000 each month from the previous year
  • 55% increase in ROI (incremental revenue vs. incremental cost)