The Situation
- A leading manufacturer of a pharmacy-based prescription is experiencing a high abandonment rate
- Physicians’ ongoing loyalty is a concern
- Increasingly prevalent high deductible health plans present a financial barrier
The Solution
- Conduct an analysis of price points, deductibles and abandonment
- Based on data, triple the copay cap, making it more affordable for patients
The Results
- Increased claim value, up 1,000 each month from the previous year
- 55% increase in ROI (incremental revenue vs. incremental cost)