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Case Study: Canadian Health Submissions- Creativity Meets Science

the situation

The Situation

Creative, non-traditional approach to highlight the clinically meaningful value of the product.

  • Few local resources
  • No global value dossier
  • Mixed results in pivotal trials
  • Co-primary endpoints were not met
  • No Canadian comparator in trials
  • Undeveloped clinical strategy
the solution

The Solution

  • PAS immediately adopted to the role of market access department to support company
  • Supported the development of a Canadian medical deck to be used at pre-submission meeting
  • Finalized a clinical summary using multiple sources, including clinical data, previous European HTA submissions and Health Canada submission
  • Developed an innovative listing/pricing strategy in Quebec that would position product ahead of competitor that was getting significant funding through patient d’exception
the results

The Results

  • Developed key value messages for the client which resonated with physicians and were also adopted for use in the client’s commercial endeavors.