EVERSANA is proud to be a platinum sponsor of Pharma USA 2025!
Join us to engage with top pharma companies and gain insights from a diverse lineup of speakers addressing the most pressing challenges and opportunities in the industry, including the workshop and panel discussion featuring EVERSANA experts on Tuesday, March 18.
Workshop: Driving Patient Engagement with Artful Ingenuity: How the new science of creativity is transforming modern marketing
Experience a session that will transform your approach to patient engagement. Discover how to harness the power of innovation and sensory marketing to create unforgettable stories that drive patient engagement. In this discussion, attendees will:
- Learn how to design immersive patient experiences that engage all five senses, creating deeper connections with patients
- Gain access to EVERSANA InTouch’s recent survey results on the top 50 pharma patient brand campaigns and their effectiveness in driving engagement
- Master the art of evaluating marketing ideas through the innovative “5 senses approach”
- Acquire practical strategies to architect modern, personalized patient experiences that set brands apart from the rest
Don’t miss this opportunity to revolutionize your patient engagement strategies and drive meaningful impact in the evolving pharmaceutical landscape. Join us to unlock the full potential of sensory marketing and innovation in your marketing plans.
Presenters:
- John Kenny – Chief Strategy Officer, EVERSANA INTOUCH
- Kathleen Ferry – Executive Vice President, Network Growth, EVERSANA INTOUCH
Panel Discussion: The Future of Patient Access Through Direct-to-Patient Models
– Evaluate how drug manufacturers are closing the gaps in patient access, affordability and adherence by utilizing commercialization models that personalize patient care, improve healthcare accessibility, and drive market momentum
– Explore how direct-to-patient models shorten the time to diagnosis and therapy to improve patient outcomes
Panelists:
- Faruk Abdullah, President, Professional Services and Chief Business Officer
- Justin Mattice, VP and General Manager, Medical Therapeutics, Endo
- Debra Jennings, Head of Patient Services Operations, Kyowa Kirin
- Pranay Butala, Senior Director, Head of Commercial Global Data Strategy, Gilead
- Hassan Naqvi, Head – Digital Health Partnerships, AstraZeneca
Interested in meeting with us onsite? Join us at Booth #24 or schedule a meeting.