|EVERSANA is a proud sponsor of the 20th Patient Assistance & Access Programs conference organized by CBI. Tom Doyle, our EVP of Commercial Solutions led a session on the impact of patient support programs.|
Measuring the Impact of Patient Support Programs
Wednesday March 6th, 9:45am – General Session
At a time of so much change, automation and plethora of data, what is your organization capturing and is that enough to measure the impact of your programs? Tom shared his view on industry challenges, best practices and recommendations on how to best measure the impact of your programs and always align them to your business goals.
Measure Success & Go Beyond Standard Metrics
If you missed his presentation, Tom highlighted the evolution of patient support programs (PSP) from access-focused to patient-centered. Here are some key takeaways: