Tina Iglesias
Senior Vice President, Strategic Planning, EVERSANA® INTOUCH
专长:
Tina is a Senior Vice President Strategic Planning at EVERSANA INTOUCH where she has served a range of large pharmaceutical clients and portfolios to build brands and bring strategies to life. She has 20-plus years of experience in life sciences, spanning roles in corporate strategy, licensing and business development, management consulting, and global marketing. Tina’s current focus is on collaborating to build solutions across the EVERSANA network that solve pharma clients’ toughest business challenges.
Articles by Tina Iglesias
Next Generation Brand Planning: Fueling Brand Plan Efficiency Through Seamless Integration
Pharmaceutical companies are facing mounting pressures to better integrate and streamline their annual brand planning approaches to meet stakeholder needs and brand and portfolio goals. Despite being one of the most important commercial exercises in any life sciences organization, the brand planning process is one where clients face hurdles of complexity, data overload, lack of […]