Barry has more than 25 years of marketing, advertising and consulting experience spanning more than 100 brands and several continents. Barry started his career as a copywriter and eventually became an award-winning VP-level Creative Director. Ten years ago, he crossed the agency chasm to take a Client Services leadership role over a multi-agency, joint venture launch in the EU5. Since then, he has remained in client services and has consistently evangelized a mission to harmonize strategy, medical and creative.
Barry has extensive experience with HCP, Consumer, and Managed Care targets, as well as Global and US launches for everything from ultra-rare to blockbuster treatments. He has a proven track record of developing integrated brand communications that achieve impact and drive business. Barry has a wide range of therapeutic experience and has a passion for helping to solve problems in oncology.