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Resources Library

Market Access is broader than just payer engagement; it’s getting the right treatment to the right patient at the right time in a consistent and sustained manner, and at an affordable price. EVERSANA knows how to balance stakeholder, provider and patient needs to develop impactful market access strategies and execution –  which is critical now more than ever.

In an effort to share expert knowledge and help manufacturers understand the complexities of market access, EVERSANA developed a robust library of resources.

Market Access and Launch Readiness

  • Article: Employ an Integrated Market Access Strategy to Deliver Brand Success 了解更多
  • Article: Key Trends in Global Product Launch 了解更多
  • Article: Informing Optimal Pricing Strategies with a Comprehensive Modeling Approach 了解更多
  • Created by inipagi studiofrom the Noun Project
    Article: Integrating the Pillars of Global Pricing Governance 了解更多
  • Article: Unlocking Your Full North American Potential: Coordinating Launches in the U.S. and Canada 了解更多
  • Article: Assessment of Strategic Priorities, Competitive Dynamics and Innovations Impacting Biopharma Access 了解更多
  • Case Study: Primary Research Meets Data-Driven Sources and Technology to Form Powerful Market Access Solutions for Biopharmaceutical Companies 了解更多

Market Access at Product Launch

  • Article: Leveraging Innovative Technology to Improve the Patient Journey 了解更多
  • Article: Navigating the Patient Journey: Understanding Challenges and Solutions in Patient Journey Mapping 了解更多
  • Article: Embarking on the Care Journey: Strategies for Engaging Patients Pre- and Post-Diagnosis 了解更多
  • Article: Why Market Access Matters to Marketers More than Ever 了解更多
  • Blog: Using Omnichannel to Tackle the Healthcare Giants 了解更多
  • Blog: Five Key Ingredients to Successful Market Access Strategy 了解更多
  • Case Study: Defining the Rare Disease Patient Journey to Support Commercialization of Therapy 了解更多
  • Webinar: The New Role of Medical Field Teams and Their Impact on Launch Success 了解更多

Market Access In Market

  • Article: Invisible Orchestration: How Being-the-Scenes Collaboration of Patient Services & Field Deployment Teams Delivers a Seamless Front-of-House Brand Experience 了解更多
  • Article: Repairing the Patient Journey: How Pharma Can Fix the Obvious and Not So Obvious Breaking Points of Non-Adherence 了解更多
  • Article: New Models of Benefits Verification Solve for Complexity, Accelerate Speed to Therapy and Deliver Price Transparency 了解更多
  • Article: Linking Channel Distribution 3PL to Non-Traditional Commercialization Touchpoints 了解更多
  • Article: Flipping the Script to Disrupt, Redefine and Accelerate the Patient Care Journey 了解更多
  • Ask the Expert: Accelerate Patient Therapy Adoption by Eliminating Obstructive Pain Points and Waiting Games 了解更多

Market Access for Established Brands

  • Article: Redefining Field Deployment - Bridging "Share of Voice" with "Share of Influence" for Lasting Impact 了解更多
  • Article: Orchestrating Experiences to Drive High Engagement and Deliver Brand Results and Customer Satisfaction 了解更多
  • CASE STUDY: Optimizing the Use of Field Reimbursement Managers 了解更多
  • VIDEO: Innovative Payer Strategies Demand Innovative NAM Strategies 了解更多
  • Video: Connectivity between FRMs and Patient Services: The Missing Link to Efficiency 了解更多
  • White Paper: Elevate Your Brand to New Heights by Utilizing National Account Managers' Singular Skills, Resources and Experience in an Ever-changing Marketplace 了解更多