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Field Force Optimization Strategies

A Patient-centric Approach to Understanding Market Dynamics and Brand Potential to Maximize Launch Success

A patient-centric, bottoms-up approach is a key step to developing an effective commercialization strategy and operational framework

Ongoing Commercial Ops & Analytics Support Post-Launch

EVERSANA delivers end-to-end solutions for our partners to ensure greater operational efficiencies, cost savings and real-world insights to drive commercial success

Strategizing and Managing the Field Force through Data to Drive Brand Impact

  • Customer Targeting

  • Field Resource Sizing

  • Territory Alignment

  • Incentive Compensation

  • Call Planning

  • Performance Reporting and Impact Analysis

Field Force Effectiveness Case Studies

Featured Content

Elevating Field Reimbursement Manager Performance through Insights & Comparative Data

FRM Satisfaction Survey POV

“Elevating Field Reimbursement Managers’ Performance through Customer-based Insights and Comparative Data,” authored by David Frey, Principal, Specialty Consulting, EVERSANA and Lee Ann Steadman, Senior Vice President, Specialty Consulting, EVERSANA explores the evolving role of Field Reimbursement Managers (FRMs) and how it has evolved to become a critical role for pharmaceutical manufacturers. This article also reviews […]

Enhancing Patient Adherence and Sales Outcomes in Advanced Prostate Cancer Treatment Through Proactive Push Alerts

Data and analytics play a crucial role in developing patient adherence programs by providing actionable insights and enabling data-driven decision-making. Through our latest case study, see how this information was used to develop tailored push alerts that not only improved patient adherence but also boosted market share and sales outcomes for a new six-month dosage […]

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