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Leveraging Generative AI in Brand Planning: Insights from Second Annual Pharmaceutical Brand Planning Survey

Discover the cutting-edge insights from EVERSANA’s second annual Pharmaceutical Brand Planning Survey. Dive into the burgeoning trend of integrating generative AI into brand planning within the life sciences sector. This comprehensive report, based on responses from 72 brand planning executives, offers invaluable recommendations and strategies to effectively harness the power of generative AI in brand planning.

From leveraging synthetic data for qualitative research to exploring new tactics like synthetic video, this survey provides actionable insights to propel your brand planning efforts forward. Join the ranks of leaders who are shaping the future of brand planning by leveraging the latest technologies and strategies.

Sean Rapson
Senior Partner

Sean brings experience gained through various internal commercial roles at a premier biopharmaceutical company and as a consultant advising leading biopharmaceutical clients. His focus is on defining and delivering corporate, portfolio, and brand-level vision…

John Kenny
EVP, Managing Director, Strategic Planning, EVERSANA INTOUCH

As head of strategic planning, John is responsible for working with the strategic planning team to continually evolve EVERSANA INTOUCH’s strategic point of view and approach, while bringing the most innovative and effective solutions…