Tech experts from Wharton and Forrester look back on the advent of the iPhone, identifying key lessons that leaders today can apply to AI.
The following article was written by Scott A. Snyder, a senior fellow at Wharton, adjunct professor at Penn Engineering, and chief digital officer at EVERSANA; and Julie Ask, a technology futurist, author, and former vice president and principal analyst at Forrester Research.
In 2007, Steve Jobs audaciously said, “iPhone is a revolutionary and magical product that is literally five years ahead of any other mobile phone.” The response was a chorus of pessimism from competitors and mainstream media that Apple would never come close to its goal of selling 10 million phones in 2008.
Early on, most enterprise leaders failed to grasp the magnitude of the Mobile Wave on their customers and employees. They focused only on “building an app” rather than transforming their operating and business models to fully unlock the mobile opportunity. Despite their massive investment, users abandoned two-thirds of mobile apps after the first 30 days. Companies that were slow to see mobile as an innovation opportunity versus simply as another communication channel became laggards or roadkill in their respective industries.
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Scott serves as EVERSANA’s Chief Digital Officer, driving digital transformation for employees, clients, and the patients we serve. He brings more than 30 years of experience in emerging technologies and digital transformation across both…