• First-to-market orphan therapy
• Complex disease with adherence challenges
• Needed to establish and maintain leading market
share in increasingly competitive segment
• Integrated model created single access point for all onboarding and patient support
• Dedicated Patient Services Coordinator & coordinated
care for each patient
• Wrap-around education and support, including home care
• 95.3% patient compliance
• 94.5% patient loyalty
• 96% patient satisfaction
• Established accountability with integrated model
• Leading market share (even with 3 other products in market)
• 95.3% patient compliance
• 94.5% patient loyalty
• 96% patient satisfaction
• Established accountability with integrated model
• Leading market share (even with 3 other products in market)