EVERSANA is proud to be a sponsor at Pharma Europe 2025 taking place 9-11 April 2025 at CCIB, Barcelona.
With over 600 clients globally and 40+ engagements in Europe, EVERSANA is leading the way as the only end-to-end provider of commercialisation services that span all stages of the product life cycle to deliver long-term value for patients, physicians and payers.
28 Countries for Two Years: Explore and Evaluate the Trade Offs in European Launch Sequencing
9 April | 14:30pm CET
Join EVERSANA’s Mike Ryan, General Manager, Europe as he joins a panel to discuss how to:
- Cultivate collaboration internally and externally, pre and post launch, to solidify value propositions and create valuable KPIs to reflect launch impact beyond profit
- Work with external stakeholders to understand the impact legislation changes like the IRA (Inflation Reduction Act) JCA (Joint Clinical Assessment) and Article 58a (Internal Reference Pricing) will have on launch planning in the EU and work with internal teams to forecast their impact
- Optimize launch sequencing when planning for multiple accelerated launches with strategic pricing and omnichannel strategies
Other panelists include:
- Diana Sinkevich , Head of Market Access Rare Europe & International, Chiesi Rare Disease
- Alexander Natz, Secretary General, EUCOPE
- Janina Mette, Vice President, Global AIT Brands, Digital Marketing & Commercial Excellence, ALK
Debate – Reality Check: Is Omnichannel Actually Working?
10 April | 16:50 – 17:30 CET
Join Ariel Salmang, SVP, Managing Director, Global Strategic Development, EVERSANA INTOUCH as he joins this panel to:
- Explore whether omnichannel can ever successfully work in the pharma industry
- Assess the extent to which AI is the keystone to orchestrate a consistent, personalised and successful omnichannel strategy
- Balance new digital engagement channels with using the salesforce as an omnichannel face and define how to appropriately distribute resources for the best ROI
Other panelists include:
- Moderator – Lorenzo Ciappina, Medical Information and Communication Director EU/REALM, Incyte
- Gines Ortega, Director of Digital and Omnichannel Customer Engagement, Roche
- Zvonimir Matutinovic, Director, Head of Omnichannel Operations, Teva Pharmaceuticals
- Barbara Albientz, Chief Commercialization Officer, Helvion Pharmaceuticals
Meet Our Team at Pharma Europe 2025
Talk with our business experts to learn more about how our global commercial solutions provide you with the right strategies and tools to help accelerate your speed to market. Visit us in booth #23 or schedule a meeting with our experts.
