CHICAGO — December 13, 2021 — PM360, a leading trade magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries, has named EVERSANA’s omnichannel activation model as one of the Most Innovative Strategies of 2021.
EVERSANA’s omnichannel activation model goes “beyond” marketing to provide actionable insights that better inform commercial strategies through full connectivity of promotional campaigns, field activities and patient services programs.
As the only organization to house all commercialization services under one roof, EVERSANA is helping the industry overcome challenges with a best-in-class omnichannel model that aggregates and synthesizes pivotal datasets from marketing campaigns, patient services programs and field activities to analyze and predict trends and behaviors that better inform promotional and support strategies.
EVERSANA’s omnichannel activation model was selected as part of PM360’s 10th Annual Innovations Issue, published each December. This issue was established to serve as a guide to the year’s most innovative Companies, Startups, Divisions, Products, Services, and Strategies from within the healthcare and life sciences industries. This comprehensive overview of the year’s most innovative achievements in these six categories helps other companies in the industry to find potential partners and offerings that can help them advance healthcare and life sciences.
“Out of necessity, 2021 was one of the most innovative years for our industry, so to be among the selections for this year’s Innovations issue truly speaks volumes to what these companies, offerings, and strategies have been able to accomplish,” says Anna Stashower, CEO, Publisher, and Editor-in-Chief of PM360. “In the midst of a crisis, our industry’s brightest minds found ways to solve issues caused by the pandemic, improve upon ways healthcare and pharma operates, and envision a better future where we are able to be more agile, accommodating, and prepared for whatever comes next.”
PM360 received hundreds of submissions from across the healthcare and life sciences industries. The editorial staff of PM360 evaluated each submission and selected their picks for the most innovative, regardless of category. Ultimately, 52 total innovations were featured in the issue. Within the Strategy category, a total of 6 strategies were featured.
All of this year’s selections can be found at: www.pm360online.com/pm360-presents-the-2021-innovators.
Tel +1 (414) 434-4691
EVERSANA™ is the leading provider of global services to the life sciences industry. The company’s integrated solutions are rooted in the patient experience and span all stages of the product life cycle to deliver long-term, sustainable value for patients, prescribers, channel partners and payers. The company serves more than 500 organizations, including innovative start-ups and established pharmaceutical companies, to advance life sciences solutions for a healthier world. To learn more about EVERSANA, visit eversana.com or connect through LinkedIn and Twitter.
PM360 is the premier, must-read magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries. Published monthly, PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharmaceutical marketing professionals to succeed in the complex and highly regulated healthcare environment.
The journal’s targeted and insightful editorial focuses on issues that directly impact critical decision making, including: Planning and implementation of cutting-edge strategies, trends, the latest technological advances, branding/marketing, advertising/promotion, patient/professional education, sales, market research, PR, and leadership. Additionally, the “360” in the title signifies the span of this critical, how-to info with personal and career insights for an enjoyable and thought-provoking read.
By providing a full circle of enriching content, PM360 is truly an indispensable tool for busy and productive marketing professionals to stay at the top of their game.