Market Access and Pricing
William is a highly skilled manager of market access and pricing projects across specialty drugs, generic drugs, and medical devices. He creates opportunities for his clients to optimize reimbursement and pricing through creative solutions to challenging tasks. He has a strong desire to feasibly facilitate access to important therapies for Canadian patients across many therapeutic areas including maternal health, cardiovascular, oncology, and rare diseases.
Prior to joining EVERSANA, William worked at Patient Access Solutions where he developed successful HTA submissions, generated landscape assessments for product launches, developed and followed through on atypical pricing strategies, and developed models to support key account managers with value messaging.
Previously, William worked in market access and business development at Cipher Pharmaceuticals. He was involved in developing HTA submissions and hospital budget impact models, assessing in-licensing opportunities, and preparing in-depth background information for opportunity meetings.
William holds a Master of Science from Western University, where his thesis work included developing and evaluating a web-based diagnostic tool for post-operative orthopedic patients.