Siddharth Agrawal

Senior Principal


Commercialization, Consulting (Strategy Management & Regulatory), Forecasting Activities, Market Access, Market Research, Pricing, Reimbursement & Market Access

Sid brings 20 years of experience in pharma sales, marketing and management consulting. He partners with pharmaceutical industry clients at various levels and functions (brand team, medical affairs, clinical development, regulatory, product development) to assess their business decision needs and design relevant research.

Over the last 15 years, Sid worked with IQVIA (formerly known as IMS Health) Consulting Services, most recently serving as Senior Principal, where he led the competitive intelligence practice as part of the leadership team. During this tenure, he led and delivered more than 500 consulting projects related to brand business insights, competitive intelligence, due diligence, organizational benchmarking, patient journey, analog analysis, brand planning, launch strategy, scenario planning and competitive simulation workshops.

Prior to IMS Health, Sid worked with Ranbaxy Labs as Product Manager, Africa. In this role, he conducted primary market research, market assessment of pharmaceutical products and competitive strategies of other products in the market to develop marketing plans and promotional collaterals, select new products, and optimize the product portfolio. Prior to Ranbaxy, he worked as Product Executive in the Critical Care Division of Dr. Reddy’s Labs in Hyderabad, India, playing a lead role in creating and implementing the launch plan for a new division to market anti-cancer drugs in India.

Sid holds an MBA from Case Western Reserve University in Cleveland; an M.Pharm from Birla Institute of Technology & Science, Pilani, India; and a B.Pharm from Birla Institute of Technology, Ranchi, India.

Articles by Siddharth Agrawal

Breaking through Barriers: Critical Success Factors for Launching Products with Breakthrough Therapy Designation

The FDA’s Breakthrough Therapy Designation (BTD) expedites patient access to innovative new treatments. While speeding up these processes can get new drugs to patients in need faster than they normally would through standard tracks, limited clinical evidence at launch and a compressed launch timeline can present stumbling blocks and uncertainties for commercialization teams tackling launch […]

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