Expertise

Seth Gordon

General Manager

EVERSANA ENGAGE

Seth Gordon

Seth’s deep understanding of the healthcare industry comes from more than 27 years of experience on both sides of the industry––pharmaceuticals and agency work.

He has extensive product marketing and launch experience on both the U.S. and global side. His knowledge of market-access reinforces and informs EVERSANA’s value-based care and patient-centric approach.

Seth holds a master’s degree in business administration from Columbia University and a bachelor’s degree from Skidmore College.

Expertise:

Market Access, Marketing and Advertising, Patient Journey, Patients, Payers, Providers, Stakeholder Engagement & Promotion (Patients, Payers, Providers)

Articles by Seth Gordon

Clinical Pathways and Policy to Guard Against Misaligned Incentives

The application of clinical pathways and their enforcement through quality metric benchmark setting and appropriate use criteria is needed to guard against perverse financial incentives that encourage overutilization and underutilization. Moving forward, the more diligent payers and integrated delivery networks can be in evaluating and incorporating utilization criteria when establishing clinical pathways, the better off […]

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