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Expertise

Scott Snyder

Chief Digital Officer

Expertise:

Commercialization, Data & Analytics, Digital Health, Digital Technology, Emerging Technology, Leadership, RWE, Stakeholder Engagement & Promotion (Patients, Payers, Providers)

Scott serves as EVERSANA’s Chief Digital Officer, driving digital transformation for employees, clients, and the patients we serve. He brings more than 30 years of experience in emerging technologies and digital transformation across both global 1000 companies and startup ventures. Scott is an industry expert on how enterprises can leverage digital and other emerging technologies to accelerate innovation and new venture creation. He has held executive positions with several Fortune 500 companies and has been a featured thought leader in publications including CIO, WIRED, Forbes, [email protected], Los Angeles Times and The Wall Street Journal. Scott is also the co-author of Goliath’s Revenge, a book focused on how established companies can turn the table through digital disruption.

He earned his B.S., M.S., and Ph.D. in Systems Engineering from the University of Pennsylvania. Scott is currently a Senior Fellow in the Management Department at the Wharton School.

Articles by Scott Snyder

Missed Connection or Meant to Be?

In this article, Scott Snyder, Chief Digital Officer, EVERSANA; Bill O’Bryon, Senior Vice President, Omnichannel Activation; and Faruk Capan, CEO, EVERSANA INTOUCH & Chief Innovation Officer, EVERSANA, raise the questions the industry is thinking but is too afraid to ask aloud: Has omnichannel lived up to its promise of the “right message at the right […]

8 Healthtech Trends For 2023

2023 is here, and with it comes foreshadowing of what the year will bring. In the life sciences and pharmaceutical industry, it’s not different. In fact, many have already made their predictions for the new year, including our experts at EVERSANA INTOUCH, who shared their 7th annual white paper on “Trends That Will Shape Pharma […]

Digital-First Future and the “Data Flywheel”: How Can Pharma Use the Combination of Data, AI, and Content to Drive Successful Product Launches

In this episode of Pharma Launch Secrets, Bozidar Jovicevic, CEO of Evermed, is joined by Scott Snyder, Chief Digital Officer at EVERSANA to discuss: What is the best way to orchestrate personalized digital experiences for HCPs and patients? What is the “data flywheel,” and how can it give pharma companies a competitive advantage? Who is […]

Flipping the Script to Disrupt, Redefine and Accelerate the Patient Care Journey

During the COVID-19 pandemic, patients and providers began to recognize the considerable benefits of telehealth services. Patient demand and notable increases in access to care for many have compelled the industry to adopt telehealth as a modern way to treat patients efficiently and effectively.  This advancement ushered in more consciousness around the notion that the […]

Reimagining the Patient Care Ecosystem​

Improving Access, Removing Barriers and Speeding Up Time to Therapy Patient demand for telehealth and a flood of industry challenges are disrupting the traditional healthcare landscape. Lack of patient awareness, access to care and overburdened clinicians have created significant wait times to see a provider and a prolonged journey to diagnosis and treatment. The lengthy […]

A YEAR OF ACTION: Why Data-Backed, Integrated Commercialization Strategies Are Must-haves in 2022

By applying transformative commercialization models, nurturing digital transformation and trailblazing in global expansion, we can get therapies to patients around the world who are still waiting for treatment options. For the past two years, the pharmaceutical industry has proven that it can adapt to change. In 2020, pharma pivoted to manage the coronavirus pandemic, and […]

The Power to Know When: Balancing High-Tech and High-Touch Solutions to Eliminate Access, Affordability and Adherence Barriers

Forty percent of consumers prefer speaking to a real person on the phone, and for more complex issues, 80% want to speak to a live service agent. In the increasingly virtual world we live in, one thing remains clear: we still crave human interactions. As a result, pharma manufacturers need to understand how patients and […]

Options and Insights for Successful Development and Launch

Pharma Sponsored Digital Health Solutions and Digital Therapeutics (DTx): Options and Insights for Successful Development and Launch Listen to EVERSANA’s Scott Snyder and Jim O’Donoghue of S3 Connected Health in this recorded webinar as they share insights on the driving forces behind the different types of digital health solutions and #DTx and provide actionable advice on what to consider when […]

Reimagining the SpecialtyRx Patient Journey Through the Lens of a Digital Consumer

Nearly 32% of Americans suffer from complex, chronic or rare conditions, such as autoimmune diseases, genetic disorders or cancer, many of which require a specialty prescription therapy. Despite being only 3% of overall prescriptions, specialty medications represent nearly 50% of the overall prescription drug spend in the U.S. While we have moved to the on-demand […]

Disrupting Healthcare from the Inside: How Incumbents Can Lead Change

The following opinion piece was written by Scott Snyder, Chief Digital Officer, for [email protected] Outsider attempts to reinvent healthcare have done little to move the needle despite billions invested in promising concepts like Microsoft’s HealthVault, IBM’s Watson Health, Theranos, Google’s Contact Lens, Drugstore.com, and more recently Helix and Haven. These were backed by some of […]

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