SVP, Payer Strategy & Execution
Rich Heddens, Senior Vice President of Payer Strategy & Execution, is helping EVERSANA’s partners drive life-changing therapies to market and into the hands of patients. As a leader in market access, sales and marketing for pharma and biotech, Rich has 20 years of experience in business development and client management. Through his career at companies, such as MedImmune, Novartis, inVentiv Health and Syneos Health, he specializes in managed markets, field sales, account management and national account management, reimbursement practices, market access and public health. He las led more than 20 pharma and biopharma product launches across multiple disease and treatment areas.
Rich earned his bachelor’s degree in business from the University of Wisconsin – La Crosse.