Reid Saleeby
SVP
Expertise:
Reid has over 25 years of front-line and general management experience in a variety of environments, including global pharmaceutical companies and consulting firms. His career has been distinguished by leadership positions in sales, marketing research, sales management and marketing management.
Over the course of his career, Reid has supported over 20 major brand launches and promotional campaigns and directed the spending of hundreds of millions of dollars in marketing investment at GSK. With his supervision during key life cycle milestones, peak sales of brands he has managed have reached over $10B, annually. In addition, he has in-house experience in both retail and hospital pharmacy, which has given him an in-depth understanding of market access and pharmacy data management systems.
Reid earned a BS degree in Pharmacy from the University of North Carolina at Chapel Hill and an MBA degree from Wake Forest University.
Articles by Reid Saleeby
Benchmarking Your Specialty Brand’s Rx Pull-Through Against Competitors in and Out of Your Network
As an executive at a specialty drug manufacturer, you know having access to your brand’s pull-through key performance indicators (KPIs) inside your network is only a very small part of a much bigger picture. In order to know what good really looks like, you need to know two things: How your brand is performing when […]