Maria Kirsch
Senior Vice President, Head of Patient Services Operations
EVERSANA
Maria Kirsch
Maria is a decisive, strategic and forward-thinking leader with more than 20 years of experience across operational excellence and strategic development in the pharmaceutical industry. She previously served as Head of Patient Experience, Technology & Innovation at Novartis, where she focused on industry-leading, innovative strategies aimed at removing barriers for patients accessing and adhering to their medication.
Overseeing EVERSANA’s Patient Services Operations, Maria provides strategic and executive oversight to ensure the best possible patient and customer experience.
Expertise:
Articles by Maria Kirsch
Patient Empowerment on the Rise with Health Consumerism
There’s no question that the pharma industry is evolving, and so are company relationships with patients as health consumerism gains popularity. While the COVID-19 pandemic created an immediate need for telehealth options, patients are seeing their own personal needs for customized healthcare options overall. Today’s patient and patient caregiver are engaged and active in the treatment journey and seek a personalized experience. Pharmaceutical companies need to determine how to support this next generation of […]
Advancing Beyond the Traditional Patient Adherence Model
Showcase Featured In PharmaVOICE – October 2020 Delivering value in the era of empowered patients renders the one-size-fits all patient services program obsolete. Not every treatment journey is consistently linear within a disease state because patients take different paths to medication adherence. For example, one patient may be compliant when prompted by a smartphone notification, while […]
Why are We Settling for Mediocre Patient Services Programs?
Patient Services Programs Are Falling Short
To give credit where credit is due, pharmaceutical manufacturers make a tremendous – and well-intended – effort to alleviate the product access obstacles and burdens patients and providers often endure when a new medication is prescribed. While interactive wellness apps, generous co-pay card offerings and essential patient assistance programs make a brand appear “patient-centric” and “easy to prescribe,” these programs fall short on the back end.
Advancing Beyond the Traditional Patient Adherence Model
Delivering value in the era of empowered patients renders the one-size-fit-all patient services program obsolete. Not every treatment journey is consistently linear within a disease state because patients take different paths to medication adherence. For example, one patient may be compliant when prompted by a smartphone notification while another relies on a caregiver for their […]