Lauren Pegas

Lauren Pegas

Vice President, Senior Oncology Strategist


Lauren Pegas

Lauren is a pharmaceutical marketing professional with 2 decades of experience on both the client and agency sides. Lauren joined the managed markets team in 2016 and is the lead strategist across 4 oncology/above-brand franchises for a leading U.S. pharmaceutical company. Prior to this, Lauren served as global marketing director for an immuno-oncology blockbuster, where she held both brand and companion diagnostic responsibilities spanning multiple indications. Outside of oncology, Lauren has held multiple positions of leadership in both the U.S. and global marketing organizations for respiratory, urology and marketing excellence divisions. She began her pharma career “carrying the bag” as a pediatric and specialty sales representative and was the recipient of multiple awards. Lauren is an honors graduate of Binghamton University and also received certification from New York University in advertising account management.


Immuno-oncology, Stakeholder Engagement & Promotion (Patients, Payers, Providers)

Articles by Lauren Pegas

Will the U.S. adopt global reference pricing?

This article was written for Med Ad News Magazine There are many things that Americans get from outside our U.S. borders. Our top imports include oil, machines, and cars; our iTunes and Spotify accounts are stocked with The Beatles, U2, and Ed Sheeran; and you practically can’t go to any city in America without being […]

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