Jeff LaVaute

Executive Vice President, Client Service


Jeff LaVaute

For the past 18 years, including over 10 years focused on payer decision making, Jeff has helped clients execute impactful, award-winning campaigns built on an understanding of the audience’s journey and healthcare experience.

He is a firm believer in the IHI Triple Aim, which drives him to find innovative solutions that break down complex science, care patterns, and reimbursement issues so that customers can make informed decisions that will benefit patients, populations, and the quality of care.

His expert understanding of how to promote brands across channels (commercial, Medicare, and Medicaid), sites of care (hospitals, long-term care facilities, and outpatient facilities), and audience (payer, HCP, patient, and advocacy) has allowed Jeff to contribute valuable insights and leadership to clients.

His therapeutic areas of focus include multiple sclerosis, spinal muscular atrophy, Alzheimer’s disease, anti-obesity, and several ultra-orphan diseases. Jeff holds an MPH from Columbia University.


Stakeholder Engagement & Promotion (Patients, Payers, Providers)

Articles by Jeff LaVaute

Rethinking Patient Centricity in a Dynamic Market Access Driven Ecosystem

Understanding the Complexities and Interdependencies that Deliver Successful Outcomes. As the industry moves to a patient-centric, value-based care model, stakeholders across the continuum of care are focused on creating systems and solutions that put the patient at the forefront of decision making. This requires an alignment of priorities, such as patient engagement, HCP practice efficiency, […]

Adopting a Patient-Centric Approach to Ensure Safe and Effective Use

Healthcare leaders often talk about ensuring that the right patient receives the right medication at the right time. On its face, this concept seems straightforward. We know that different patients respond differently to different therapies, such that we cannot consistently replicate randomized clinical trial experience in the real world. Thus, healthcare providers (HCPs) must make […]

Interested in scheduling a meeting or speaking event?

Contact Us

  • This field is for validation purposes and should be left unchanged.