Managing Director, Market Access Strategy
For more than 20 years, including over 14 years focused on payer decision-making, Jeff has helped clients execute impactful, award-winning campaigns built on an understanding of the audience’s journey and healthcare experience.
He is a firm believer in the IHI Triple Aim, which drives him to find innovative solutions that break down complex science, care patterns, and reimbursement issues so that customers can make informed decisions that will benefit patients, populations, and the quality of care.
His expert understanding of how to promote brands across channels (commercial, Medicare, and Medicaid), sites of care (hospitals, long-term care facilities, and outpatient facilities), and audience (payer, HCP, patient, and advocacy) has allowed Jeff to contribute valuable insights and leadership to clients.
His therapeutic areas of focus include multiple sclerosis, spinal muscular atrophy, Alzheimer’s disease, anti-obesity, and several ultra-orphan diseases. Jeff holds an MPH from Columbia University.