Vice President of Custom Research
Denise has more than 20 years of healthcare experience across sales, managed care, medical device, and hospital settings. In these leadership roles, she has hired, developed, and motivated over 500 representatives and district managers; developed a training initiative that doubled the length of an average sales call, directed a programmatic approach that extended the impact of promotional education programs, and created a company-wide framework for opinion leader development.
Denise leads projects focusing on market access throughout the product lifecycle and has led the development of the Oncology Performance Edge service, which advised leading companies on strategies for commercial success. Denise has published a groundbreaking report, “The Total Office Call in the Oncology Market,” and completed a major study on developing relationships between oncology representatives and their customers.
She has been a featured speaker at numerous pharmaceutical conferences. She holds degrees from the University of Nebraska Medical Center and the University of California, San Francisco.