Expertise

Dana has more than 20 years of managed markets experience, both on the agency and client sides. She began her career in pharma as a sales professional and quickly rose through the ranks. Dana served in senior leadership positions at some of the leading managed care consulting companies and agencies, helping her clients surpass expectations. Currently, Dana is responsible for overall strategy and client services, providing insights into payer marketing and health care policy. On the client side, Dana served as Vice President, Managed Care, where she established managed care marketing programs and oversaw the field organization leading to additional opportunities and increased formulary acceptance.

Her scientific and therapeutic expertise encompasses immunotherapy, specialty pharmacy, and orphan drugs, in addition to numerous primary care disease category. She has developed and implemented first-in-class launch strategies based on quality platforms, facilitated over 100 payer advisory boards, and supported the development of a corporate approach to integrated pull-through strategy. Dana holds an MBA from Pepperdine University and an undergraduate degree in biology from University of California, San Diego.