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Expertise

Mark Mulder

Vice President Commercial, Europe

Expertise:

Commercialization

Mark has developed the commercial strategy and leading market access, marketing and multi-channel sales teams at launch for a German biotech company, CO.DON AG, a specialized leader in cell therapies. He launched seven new brands in different therapeutics areas, most of them in the main EU5 countries while working at Bayer.

Articles by Mark Mulder

Is Your Digital Communication Strategy Up to Par?

In today’s competitive global market, pharmaceutical companies cannot afford to waste time or resources on strategies that do not fit patient needs or generate scripts. Interconnectivity between all stakeholders and a 360° view of everything that touches the patient are essential when mapping each patient’s and HCP’s unique and differentiated journey. But how do you […]

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