Consumer Product Selection Insights assesses the key drivers and barriers affecting consumer product selection and long-term adherence, while offering insights across a variety of therapeutic areas.
How much influence do consumers have on treatment selection?
Which factors are most influential in treatment selection?
What factors determine consumer persistence in pursuing specific branded products?
How important are financial considerations in treatment decisions?
Which support programs build brand loyalty and ensure optimal adherence?
How do consumers make drug fulfillment decisions?
Use Consumer Product Selection Insights to:
- Identify key factors in treatment selection
- Optimize support/messaging relating to these key factors
- Address unmet financial assistance needs
- Further differentiate brands using innovative solutions like smart apps or disease-level social media platforms of brands
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Insights on Consumer Product Selection, Utilization, and Adherence
- Measurement of consumer input and influence on treatment decisions by therapeutic area
- Relative influence of key factors on treatment decisions by therapeutic area
- Clinical considerations (e.g., efficacy, safety, convenience attributes, site of care)
- Financial considerations (e.g., out-of-pocket costs, generic availability, health plan coverage type, copay cards, financial assistance)
- Availability of biopharmaceutical company program resources
- Sources of treatment information by therapeutic area
- Impact of COVID-19 on medical/product decisions
- Factors resulting in treatment discontinuation, adherence gaps, or switches
- Variations in consumer usage of/preference for distribution channels for obtaining self- administered drugs
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Insights on High-Influence Factors in Product Selection
- In-depth assessment of the primary drivers of consumer treatment selection; topics depend on influential factors identified from the first report