John Kenny
Chief Strategy Officer, EVERSANA INTOUCH
Expertise:
As head of strategic planning, John is responsible for working with the strategic planning team to continually evolve EVERSANA INTOUCH’s strategic point of view and approach, while bringing the most innovative and effective solutions to clients’ brands. John has worked in the pharma category for over 15 years, working on countless brands in categories as diverse as oncology, rare, dermatology, neurology, and gastroenterology, for both HCP and patient campaigns. His work has received numerous creative awards, including a 2022 Cannes Lion Grand Prix in Creative Effectiveness.
Articles by John Kenny
Next-Generation Brand Planning: Some (Unexpected) Worrying Trends Demand a Rethink on Brand Planning
In our third annual report on the state of brand planning, EVERSANA surveyed nearly 100 brand planning executives across biopharmaceuticals, diagnostics and medical devices. This year, we expanded our assessment by hosting 111 marketing leaders from around the globe at a client advisory board in Napa Valley, California, to hear firsthand about key advancements and persistent challenges in brand planning. Access the POV to learn more.
Leveraging Generative AI in Brand Planning: Insights from Second Annual Pharmaceutical Brand Planning Survey
Discover the cutting-edge insights from EVERSANA’s second annual Pharmaceutical Brand Planning Survey. Dive into the burgeoning trend of integrating generative AI into brand planning within the life sciences sector. This comprehensive report, based on responses from 72 brand planning executives, offers invaluable recommendations and strategies to effectively harness the power of generative AI in brand […]