Comprehensive Launch Success Hinges on Forward-Thinking, Cutting-Edge Solutions
Pharmaceutical manufacturers consistently grapple with the challenge of effectively deploying medical teams to ensure successful product launches and sustained market presence. Historically, launches have frequently fallen short of forecasted expectations.
Though there has been a significant surge in first-time launchers over the past decade, with them now comprising nearly 30% of all launches, this influx has not translated to increased success rates. In fact, first-time launchers only meet their predicted forecast 63% of the time.
Within the complex market landscape, medical deployment teams encounter a multitude of obstacles. Despite their pivotal role, medical science liaisons (MSLs) often find themselves perceived merely as a cost center rather than a value center. The invaluable insights garnered from healthcare provider (HCP) feedback by MSLs are frequently overlooked, hampering the strategic decision-making process. Additionally, inadequate training hinders MSLs’ ability to effectively communicate a compelling value story to stakeholders.
The absence of robust reporting metrics also poses a formidable barrier to adequately demonstrating performance, and traditional deployment models fail to fully leverage the potential of key opinion leaders (KOLs) despite 91% of HCPs acknowledging the significant impact of MSL visits.
In light of these challenges, EVERSANA redefines how to approach medical deployment by embracing innovative strategies that prioritize meeting and exceeding forecast expectations.
EVERSANA’s Innovative Approach Tackles Medical Deployment Complexities
EVERSANA’s Medical Deployment Solutions are strategically designed to cater to the immediate and ongoing needs of our clients. We have a rich history of building Medical Scientific teams that have long been recognized as some of the highest-performing in the industry.
With a solid foundation built with our clients’ unique needs in mind, our partnership model has a proven track record of successfully supporting manufacturers’ long- and short-term goals by:
- Leveraging Experience: Drawing from our extensive experience and proven success in the field, we bring unparalleled expertise.
- Providing Flexibility: Our solutions are designed with flexibility in mind, allowing for adjustments to meet evolving needs.
- Offering Agile, Fit-to-Scale Solutions: Our solutions can be tailored and scaled up or down according to the specific requirements of our partners.
- Controlling Retention: While offering comprehensive support, we ensure partners retain control, minimizing the burden on their infrastructure.
- Enhancing Connectivity: Our partnership model enables seamless connectivity between services, helping to manage costs and lower competitive risks.
The stakes in today’s marketplace are higher and compliance is paramount, meaning the demand for skilled MSL talent has intensified. This is why we employ strategic approaches to attract and retain the best talent, thereby fostering solid commitment for our customer teams.
Schedule a call with our team of experts to learn more.
