Unlocking the Power of Tender Data to Drive Post-LOE Pricing Strategy 

In the world of pharmaceuticals, pricing strategy becomes especially critical after the loss of exclusivity (LOE) for blockbuster drugs.

Once patent protection ends, competition from generics or biosimilars floods the market, leading to significant price erosion. However, there’s an opportunity that many companies overlook: leveraging tender data to maintain a competitive edge and optimize pricing decisions.

Why Tender Data Matters in a Post-LOE World

Tendering is increasingly becoming a standard procurement method, especially in regions such as Europe, Asia and Latin America. Understanding how your product is performing in public tenders, particularly after the LOE of a key asset, can provide valuable insights into market behavior, competitor pricing and future bidding strategies.

Here are a few reasons why tender data is critical for post-LOE pricing strategies:

1. Competitive Price Benchmarking:
   Post-LOE markets see heightened price competition, as multiple players vie for market share. Tender data allows you to benchmark pricing across different geographies, helping you understand the floor and ceiling prices. For example, if your product is competing against a biosimilar, you can quickly assess where your pricing stands relative to competitors in key tenders.
2. Understanding Market Dynamics:
   Tender data reveals much more than just pricing. It can show you how market share is distributed, identify key procurement trends and expose opportunities that you might not have seen. With this intelligence, you can build a dynamic pricing model that adapts to real-time market shifts, such as those caused by a new market entrant or a sudden price cut from a competitor.
3. Predicting Future Pricing Trends:
   By analyzing historical tender data, companies can identify pricing trends that may inform future tender strategies. For example, understanding when tenders are likely to open or expire allows you to anticipate pricing strategies and adjust your bids accordingly. Using predictive analytics and tender price models can increase the chances of winning tenders while maintaining profitability.
4. Localized Insights for Global Decisions:
   While global strategies are essential, tender data enables more granular, localized decision-making. Each country has its own tendering rules, pricing regulations and competitive landscape. Leveraging insights from tender data helps align your pricing strategies with local market dynamics, ensuring you’re both competitive and compliant.
5. Optimizing Bids for Profitability:
   Winning a tender at the lowest price isn’t always the goal. With the right tender insights, you can develop a strategy that maximizes profitability. Data-driven tendering allows companies to assess the optimal pricing point for each bid based on historical tender outcomes and local market conditions. This approach increases the likelihood of tender success while maintaining healthy margins.

How Insights from NAVLIN Tender Data Can Help

At EVERSANA, we understand the complexity of post-LOE pricing strategy. Insights derived from NAVLIN Tender Data provide a comprehensive overview of global tenders, allowing you to track thousands of tender opportunities in real time. With over 500 tenders analyzed for products such as adalimumab, our data offers critical insights into price trends, award notices and open tenders, empowering companies to make more informed pricing decisions.

Using our predictive pricing model, which has a 95% accuracy rate, you can simulate different bid scenarios and determine the best price point for winning tenders without sacrificing profitability. Whether you’re dealing with biosimilars or facing aggressive competition post-LOE, insights from NAVLIN Tender Data provide the clarity you need to drive smarter, data-backed decisions.

Post-LOE, having access to accurate and real-time tender data is no longer optional; it’s a strategic necessity. By incorporating tender insights into your pricing strategy, you can not only compete more effectively, but also protect your bottom line in increasingly competitive markets.

At EVERSANA, we’re here to support your pricing journey with the tools, data and insights you need to succeed.  To learn more about NAVLIN Tender Data, visit navlin.com.