This poster delves into the dynamic landscape of HCP engagement and the pivotal role of Medical Information (MI). It underscores the significance of effective HCP engagement for enhancing clinical decision-making and patient outcomes and emphasizes the cruciality of access to short, reliable, and personalized content across diverse digital channels and independent websites. To address these preferences, companies must consider the role of MI in omnichannel, digital channels, AI and automation and content strategy.
Download the poster to explore the full insights on trends, considerations and the outlook for HCP engagement.
Author
Mike currently serves as Senior Vice President of Medical affairs at EVERSANA. With 20+ years of healthcare and pharmaceutical industry experience in multiple leadership roles, he holds extensive experience in medical information, medical communications,…
Varun is a seasoned professional with over a decade of expertise in scientific research and medical communications, spanning both academia and the pharmaceutical industry. His extensive background includes leadership roles in scientific publications and…