In our third annual report on the state of brand planning, EVERSANA surveyed nearly 100 brand planning executives across biopharmaceuticals, diagnostics and medical devices. This year, we expanded our assessment by hosting 111 marketing leaders from around the globe at a client advisory board in Napa Valley, California, to hear firsthand about key advancements and persistent challenges in brand planning.
Author
Sean brings experience gained through various internal commercial roles at a premier biopharmaceutical company and as a consultant advising leading biopharmaceutical clients. His focus is on defining and delivering corporate, portfolio, and brand-level vision…
As head of strategic planning, John is responsible for working with the strategic planning team to continually evolve EVERSANA INTOUCH’s strategic point of view and approach, while bringing the most innovative and effective solutions…
A Senior Consultant at EVERSANA MANAGEMENT CONSULTING, Emily is a life sciences professional with a background in health sciences, business administration, and data and analytics. She has focused support on launch and brand planning/strategy,…