How pharmaceutical and Biotech companies engaged ICER drives the outcome. Reactive responses to ICER review have led to poor outcomes and numerous downstream impacts to payer access and pricing. Cohesive enterprise engagement has demonstrated significantly better recommendations and less pressure for the US payer community. Unfortunately, ‘reactive-response’ is more common than ‘enterprise engagement.’
KEY SUCCESS FACTORS ICER ENGAGEMENT
Managing an ICER review is a time critical process with multiple checkpoints and opportunities to engage in the process. The process will define a transparent flow. However, the large number of steps combined with speed or review requires that the manufacturer has plans and all data available long before the review begins…
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