Select a Region North America

Bridging “Share of Voice” with “Share of Influence” for Lasting Impact

In today’s complex healthcare environment, manufacturers must navigate an evolving stakeholder landscape to guarantee patient access and successful product launches. This article explores how deploying a strategic approach that establishes a “share of influence” across the entire stakeholder ecosystem is critical.  

Additionally, as Integrated Delivery Networks (IDNs) become increasingly prominent, understanding and aligning with their objectives is crucial. This article delves into how Field Deployment teams must develop a comprehensive strategy that aligns with the IDNs’ business priorities to ensure product utilization.  

Download the article to learn about the practical strategies and insights that will help manufacturers build influence, enhance patient access and achieve successful product launches amidst the complexities of modern healthcare.

Krista Pinto
President, Deployment Solutions

Krista works with pharmaceutical and biotech companies to find design-effective commercialization solutions. With more than 20 years of experience in the pharmaceutical industry, Krista is an experienced sales representative and district manager, with strong…