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3 Ways Field Teams Can Shape the Market Before and After Product Launch

“It is not how much you have or know, or even who you know; it is how well you adapt to the inevitable changes along the way. As Heraclitus, the Greek philosopher, said, ‘Change is the only constant in life.’” – Marc P. Bernarducci, Senior Vice President of Field Solutions – Clinical

Field Medical (FM) teams have witnessed a few of the pharmaceutical industry’s biggest changes. From the PhRMA Code on Interactions with Health Care Professionals to the swift movement of the Digital Age, FM has always found a way to adapt – and these teams must continue to do so.

Today more than ever, market shaping is becoming vital to product success. As manufacturers begin to develop market-shaping strategies, FM teams have a new opportunity to optimize stakeholder engagement, converting virtual and in-person interactions into actionable insights sooner.

Manufacturers also have an opportunity to optimize FM teams by restructuring operations to efficiently leverage technology and in-person interactions with high-quality data and built-in time for planning and strategizing much sooner in the product life cycle.

In this article, EVERSANA’s Marc P. Bernarducci, Senior Vice President of Field Solutions – Clinical, shares three ways FM programs can adopt market-shaping strategies to propel the industry and manufacturers forward. Download Marc’s article now to learn more!