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Nicole Hengst

Head of Health Strategies Insights by EVERSANA™


Data & Software (Pricing, HEOR), HEOR, Market Access, Research & Insights, RWE

Nicole Hengst leads Health Strategies Insights by EVERSANA™ with the goal of ensuring that all services and interactions exceed client expectations.

Since joining the team, Nicole has led the following services: specialty pharmacies/specialty distributors; health plans and pharmacy benefit managers; national account, regional and Blues Health Plan; and institutional profile. Nicole has also led health economics and outcomes research, risk-based contracting, and the institutional channel suite of services, advising channel strategy development and account management approaches. She is the author of numerous healthcare industry reports and is a frequent contributor to industry trade journals.

Nicole was previously a market research director for Medical Marketing Research International, a firm focusing on key opinion leader identification and segmentation in the U.S. and U.K. markets. She started her career in education, teaching high school biology and chemistry, and was an adjunct professor of algebra and trigonometry at Northampton Community College. Nicole earned a master’s degree in biochemistry and education from East Stroudsburg University.

Articles by Nicole Hengst

30 Years of Insights: A look into the future of research and insights and the need for connectivity to navigate market access challenges

Thirty years ago, the industry faced a new problem: Pharmacy benefit managers were wreaking havoc by negotiating and controlling drug spending with pharmaceutical companies and pharmacies. This resulted in a significant behind-the-scenes impact in determining total drug costs for insurers, shaping patients’ access to medications and determining how much pharmacies were paid. The solution to this problem became arming biopharmaceutical companies will deep research and insights. This idea came to life in a garage, much like Google did, and eventually became a cornerstone solution for the biopharmaceutical industry and continues to evolve. Today, biopharmaceutical companies of all sizes and from vast therapeutic areas rely on Health Strategies Insights by EVERSANA™ […]

Considering Commercial Success During Clinical Development: Maintaining a Global Perspective

Although commercial success is the ultimate goal of pharmaceutical research and development (R&D), many new treatments do not meet expectations and fail to achieve broad global reimbursement after initial regulatory approval., This causes therapies to underperform across international markets and, more importantly, limits access for patients in need. For example, only 56% of all new drugs approved by the European Medicines Agency (EMA) between March 2000 and March 2018 went on to receive a positive reimbursement recommendation by the National Institute for Health and Care Excellence (NICE) in the United Kingdom (UK)—the country’s central health technology assessment (HTA) body. Several factors contribute to suboptimal global reimbursement, including a bias toward United States (U.S.) market characteristics and the compartmentalization […]

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