Nick Rambke
SVP, Client Services
Expertise:
Nick brings 20+ years of experience in strategic brand building and stewardship in pharma to EVERSANA INTOUCH. The more complex the disease state or treatment, the better he excels at taking on challenges, like uncovering the motivations for treatment decisions and helping connect patients to the right information to drive those decisions. Nick loves coaching and guiding teams to help clients bring life-changing medications to those who need them. Nick has been the lead on global launches in NSCLC, DLBCL, MCL and WM. Beyond Oncology, Nick has also led launches and life-cycle management in Cardiology, Psychiatry, Neurology, Dermatology, Immunology, Wound Care, and Nuclear Medicine.
Articles by Nick Rambke
The Necessity of Mapping the Tumor Journey for Oncology Marketers
EVERSANA INTOUCH has been pioneering a Tumor Journey that considers the complex, multi-factorial decision making that permeates every stage of oncologic patient care. Oncology Marketing has been slow in evolving to consider the complexities of diagnosis, treatment, and overall patient care decisions made by multiple stakeholders. We continue to rely on traditional patient journeys and marketing-orientated journeys that solely aim to map the patient or HCP experience. With the increasing number of technological advances and personalized therapies driven by new discoveries in tumor biology, treatment teams are simultaneously becoming more specialized in focus and more diverse in their composition. Our marketing efforts must adapt to this changing landscape by mapping […]