Justin Chase
Justin Chase, Executive Vice President, EVERSANA INTOUCH Media
Expertise:
A proven social media thought leader focused on unique solutions impacting healthcare, Justin solves problems through sustainable and economically viable innovations. Before joining Intouch, he was instrumental in creating the social capability for Digitas Health New York and was the founder of global agency Hypertonic. Justin is a trained gourmet chef, having studied at the French Culinary Institute.
Articles by Justin Chase
Finding the Human Element Amid the Algorithms
The programmatic buying and selling of health media is, ultimately, steered by the humans that enable it. So why does the notion that it’s a machine-driven process still linger? Spend more than a few minutes of time talking with heads of the programmatic media desks at pharma companies and their partner agencies, and you’ll hear a single phrase again and again: Hands on keyboards. It’s used by leaders of these organizations to express, often with bemusement, the notion that programmatic buying and selling of health media diminishes or even eliminates the need for human oversight. Which, of course, is ludicrous. Without those hands on keyboards, opportunities can be missed and […]