John Kenny
EVP, Managing Director, Strategic Planning, EVERSANA INTOUCH
Expertise:
As head of strategic planning, John is responsible for working with the strategic planning team to continually evolve EVERSANA INTOUCH’s strategic point of view and approach, while bringing the most innovative and effective solutions to clients’ brands. John has worked in the pharma category for over 15 years, working on countless brands in categories as diverse as oncology, rare, dermatology, neurology, and gastroenterology, for both HCP and patient campaigns. His work has received numerous creative awards, including a 2022 Cannes Lion Grand Prix in Creative Effectiveness.
Articles by John Kenny
Leveraging Generative AI in Brand Planning: Insights from Second Annual Pharmaceutical Brand Planning Survey
Discover the cutting-edge insights from EVERSANA’s second annual Pharmaceutical Brand Planning Survey. Dive into the burgeoning trend of integrating generative AI into brand planning within the life sciences sector. This comprehensive report, based on responses from 72 brand planning executives, offers invaluable recommendations and strategies to effectively harness the power of generative AI in brand planning. From leveraging synthetic data for qualitative research to exploring new tactics like synthetic video, this survey provides actionable insights to propel your brand planning efforts forward. Join the ranks of leaders who are shaping the future of brand planning by leveraging the latest technologies and strategies.