David Frey
プリンシパル
Expertise:
David has over 28 years of pharmaceutical, biotechnology and diagnostic industry commercial experience, including sales, sales management, market research and marketing management at large and small companies. His therapeutic area expertise includes antivirals, cardiology, urology, pulmonology, neurology and oncology.
David has supported 18 product launches across a variety of therapeutic categories. He has led primary and secondary market research initiatives, strategic and budget planning, and the creation of multiple branded and unbranded campaigns. He has also led projects focused on market access and utilization management with payers and PBMs.
David earned a BA degree with Distinction in Chemistry from Indiana University and is a member of Phi Beta Kappa.
Articles by David Frey
Elevating Field Reimbursement Manager Performance through Insights & Comparative Data
“Elevating Field Reimbursement Managers’ Performance through Customer-based Insights and Comparative Data,” authored by David Frey, Principal, Specialty Consulting, EVERSANA and Lee Ann Steadman, Senior Vice President, Specialty Consulting, EVERSANA explores the evolving role of Field Reimbursement Managers (FRMs) and how it has evolved to become a critical role for pharmaceutical manufacturers. This article also reviews the importance of securing and applying actionable feedback from customers in order to effectively enhance patient access, affordability and patient adherence. In the absence of this crucial role, patients may suffer and pharma companies may be outpaced by their competitors. Learn how EVERSANA’s FRM satisfaction research obtains comparative performance data through customizable surveys to inform […]