Who We Help
At EVERSANA, our Management Consulting brand strategy and marketing practice area is dedicated to supporting marketing and market access leaders. We help you devise effective brand and portfolio strategies that drive execution through impactful campaigns and customer engagements across various functions.
How We Help
We enhance your brand performance by identifying and addressing the key drivers and barriers. Our approach involves answering critical questions about the market, customers, competitors, and your brand. Our comprehensive suite of services includes:
- Market Landscape and Segmentation
- Customer Value Proposition
- Competitive Positioning
- Brand Vision Strategy
What sets us apart is our collaborative approach. We work closely with our in-house experts in data, analytics, insights, full-service agency, field teams, patient services, specialty pharmacy, and channel management. This collaboration allows us to leverage our extensive knowledge and experience to create brand and portfolio strategies that meet your real-world market needs.
Our Comprehensive Services
We offer a wide range of services to support your brand and portfolio strategy needs. Our expertise spans across various critical areas, ensuring that we provide you with the insights and strategies necessary for success.
- Market Landscape and Segmentation
- Situational Assessment
- Disease State Assessment / Dossier / Factbook
- Market Assessment and Market Opportunity Assessment
- Treatment Paradigm or Flow Model
- Patient Journey
- Customer Needs / Value Analysis
- Customer Value Proposition
- KOL Identification, Prioritization, and Influence Mapping
- Segmentation (HCP, Payer, IDN / Hospital / Account / Patient)
- Competitive Landscape
- Competitive Positioning
- Competitive Simulation / Strategy
- Brand Vision, Strategy and Integrated Planning
- Customer Engagement and Planning, Commercial Model Design
- Value Proposition Development and Messaging Strategy
- Communications Channel Strategy, Omnichannel
- Marketing Metrics and Dashboard
- Franchise / Portfolio Strategy
- Lifecycle Management / LoE
