“Elevating Field Reimbursement Managers’ Performance through Customer-based Insights and Comparative Data,” authored by David Frey, Principal, Specialty Consulting, EVERSANA and Lee Ann Steadman, Senior Vice President, Specialty Consulting, EVERSANA explores the evolving role of Field Reimbursement Managers (FRMs) and how it has evolved to become a critical role for pharmaceutical manufacturers. This article also reviews the importance of securing and applying actionable feedback from customers in order to effectively enhance patient access, affordability and patient adherence. In the absence of this crucial role, patients may suffer and pharma companies may be outpaced by their competitors. Learn how EVERSANA’s FRM satisfaction research obtains comparative performance data through customizable surveys to inform […]

Data and analytics play a crucial role in developing patient adherence programs by providing actionable insights and enabling data-driven decision-making. Through our latest case study, see how this information was used to develop tailored push alerts that not only improved patient adherence but also boosted market share and sales outcomes for a new six-month dosage androgen deprivation therapy (ADT) injection launched in 2022. Gain strategic insights and recommendations for optimizing your own patient adherence strategies. Download the full case study to discover how our strategic insights and advanced analytics are setting new benchmarks in patient care and commercial performance.