In today’s healthcare landscape, patients are no longer passive recipients of care. They are empowered, tech-savvy stakeholders who demand efficiency and transparency. Yet, despite advancements in consumer innovation, the healthcare system often leaves them frustrated with delays and outdated workflows.
Imagine a world where patients can swiftly access the right specialists, understand complex therapies, and navigate insurance with ease. This is the promise of the Direct-to-Patient (DTP) model. By integrating technology and patient-centric strategies, DTP accelerates access to care, enhances affordability, and fosters a direct relationship between pharmaceutical brands and patients.
This article discusses how:
- New models such as direct-to-patient can empower patients to address today’s challenges of accessing HCPs and navigating complicated health journeys
- Brand teams are able to reduce frustration among patients, shorten the time to therapy and enable better overall clinical outcomes
- Commercial models evolved to expand the patient demand funnel and build direct relationships between brands and patients
Discover how this innovative model is transforming the patient journey, reducing acquisition costs, and improving clinical outcomes. The future of healthcare starts when convenience meets comprehensive care, and patients are truly at the center of their health journey.
Author
As President of EVERSANA, Greg is responsible for accelerating the company’s growth and ensuring the success of all client commercialization efforts. With more than 25 years of executive leadership, Greg understands all facets of…