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David and Goliath: How Can First-Time Launchers Avoid Failure and Beat Big Pharma Launches

A first-time pharma launch sounds exciting……but it’s demanding. Not everybody can handle it. Want to learn how to succeed? In this episode of Pharma Launch Secrets, podcast host Bozidar Jovicevic, CEO of Evermed, is joined by Rohit Sood, Executive Vice President at EVERSANA to discuss:

  • Why has the number of 1st-time launchers increased threefold over the last 10 years?
  • Why do 60%+ of 1st-time launches fail, and how do they compare to big pharma launches?
  • What can 1st-time launchers learn from Mike Tyson about strategy and adapting to the circumstances?

Author
Rohit Sood
Executive Vice President, COMPLETE Commercialization

Rohit is helping EVERSANA disrupt the life sciences industry with innovative commercialization solutions. As a strategy and operations professional, he has served as both an advisor and global strategy leader, driving top-line business growth…